What is Publisher and KOL and how to distinguish?

Based on followers and traffic sources, there are two official accounts at Ecomobi: KOL account and Publisher account. 

 ABOUT REGISTRATION CONDITIONS: 

KOL account:

• Tiktok/Youtube channel specializes in reviewing sales products must have over 5,000 followers (no reup content)
• Instagram/Facebook profile reaches over 10,000 followers (not a shop/store)

Publisher account:

• Tiktok/Youtube profile used to do Affiliate Marketing and have less than 5,000 followers
• Facebook/Instagram profiles related to Affiliate Marketing and have less than 10,000 followers
• In addition, Publishers can run with other traffic such as: Review site, Coupon site, Comparison site, Media Buy, etc (must be approved by Ecomobi)

ABOUT BENEFITS:

• Compared to Publishers, KOL will be eligible for advance payment and bonus based on his account’s rating (Ranking). KOL also has more opportunities to cooperate with famous brands and experience prestigious products for free.
• Despite being ineligible for advance payment, Publisher still enjoys rank bonus benefits, can participate in brands’ campaigns (depending on requirements), can create their own Landing Page, etc.